On the smooth shore of the Mediterranean sea in Larnaca, two strong waves set a date for building the basis of a strong collaboration: the one between youth and sport. Or, more precisely, between youth workers and football. OK, we can go even more precise and name the two actors who brought together a hole bunch of participants form both worlds: Erasmus+ and UEFA. How important is this? Right now, there’s 2.2 mil. amateur football players in Europe registered to sports associations, which, by the calculations of UEFA, means revenues of EUR 6.35 bln., either as income, or as less money payed by the states for health programs. Because doing more sports means people healthier.
The real question: how does one create a win-win situation between profit and sustainable practices?
Youth entrepreneurship is a solution that must be nurtured, offered support and given space.
The adoption of the sustainable development goals will reach EUR 3,5 trillion by 2030. Let's double it!